Project 9: Portfolio



Project Corrections / Time spent: I edited 5 projects.  The first was in the Event Ad.  I cropped the picture so that the green would be part of the picture.  I also had to change the symbol with the highlighted events. The second adjustment was in the web page.  I added breaks in the body so that the heading “Here . . ” was with it’s information and the website description was also lowered.

The third correction was in the brochure.  I adjusted the picture of the women so that her arms weren’t hitting the lines which caused an adjustment of the four repeating blocks.  The most changes dealt with the letterhead and business cards.  I added some improvements with getting rid of the black squares and changing the fonts and placement of the name.  The last change was in the Logos project with changing the beginning letters of the logo to the same font as the “S” on the cupcake.  I also needed to change the skew to 17% and raised the “S” on the cupcake.

I spent 2 1/2 hours on the corrections.

Message: An opportunity to show the progress and knowledge that I have learned this semester.

Audience: Potential clients and fellow students

Top Thing Learned: The importance to check and recheck work including color matching, alignment, and cohesiveness in a final product.

Future application of Visual Media: This class has been great in heightening my awareness of the visual media that I see everyday.  I notice typeface and alignment of other media constantly now.  I look forward to being able to apply this information to future projects.

Color scheme and color names: Analogous; gold #716558 ; lime #a4ba39; yellow

Title Font Name & Category: Verdana, san serif

Copy Font Name & Category: Baskerville Old Face, oldsytle

Thumbnails of Images used:

Background with decoration (4)

Sources (Links to images on original websites / with title of site):


Project 8: Brochure


front brochure


inside brochure


back brochure

Description: A two-sided (duplex) folding brochure

Process (Programs, Tools, Skills): I started the process by making sketches of the logo for a IT Consulting company, Philantec.  The name is taken from the word “philanthropist” and their goal is to help other companies achieve their goals in growth and success, so I wanted the logo to reflect that idea of growth and technology.  I then took my sketches and created the logo in Illustrator.

The next step in the process to was to design the look of the brochure. I wanted the brochure to be simple, but memorable and knew I wanted to have a full grown tree at the center to represent the potential growth of a company.  I thought it would be interesting to have a tree be a pop out.  After trying several paper prototypes, I found this last one from another brochure.  I then went into In-Design and started the process.

I found several pictures that I felt would represent the ideas I wanted for the brochure.  I took the tree picture and edited in Photoshop by eliminating the background. I chose an Analogous color theme with blue, teal, and green.  I felt these colors went well with the tree and logo within a professional environment.

When I organized the brochure, I wanted to incorporate some repeating elements.  I did this with the mother board lines and then the color swatches.  I text wrapped the tree to create interest and flow.

Message: The message is to educate the audience about the attributes of Philantec.

Audience: Customers and potential customers of Philantec.

Top Thing Learned: I enjoyed learning how to wrap text around an image.

Color scheme and color names: Analogous: Blue, Teal, & Green

Title Font Name & Category: Myriad Pro

Copy Font Name & Category: Garmond

Word Count of copy: 295

Thumbnails of Images used:



Close-up of a businessman holding a pen and thinking
Close-up of a businessman holding a pen and thinking


Sources (Links to images on original websites)


Project 7:Web Page

P7CarmenHardy screen shot

Description: A web page  that highlights the logo of a company.

Process (Programs, Tools, Skills): I created this page in Notepad++ using an html and css page.  I used my logo to match the colors to my web page.  I did this by opening up Photoshop and used the eyedropper tool to acquire the hex#. I kept the background white.  To keep the logo and web page consistent, I used the same serif and san-serif fonts used in the logo.  I adjusted the padding and margins to reflect the correct spacing needed to feature the logo.

Message: The message to portray is professionalism for the consulting company TECH 79.

Audience: The audience are potential clients of the company TECH 79

Top Thing Learned: I learned how to acquire the hex# from Photoshop and apply it to the CSS.

Color scheme and color hex(s): A complementary color scheme of Indigo and Gold.

  • Indigo color #9D9DCE,
  • Gold colors #252B5C, #77643A, #EBD6A3

Title Font Families & Category: Gadugi, san-serif

Copy Font Families & Category: Gammond, serif

Changes made to the CSS: I made changes in the CSS file by adjusting the margins and padding throughout the file.  I changed border colors, colors of fonts, and background colors.  I also added block to the bottom of the web page.

Word Count: 212 words

Project 6 : Stationery




Small Business Card



Large Business Card


Description: Creating a logo and designing stationery and business card

Process (Programs, Tools, Skills): The first step I took was to sketch out ideas for the logo for the company tech 79.  I created the logo for Tech 79 in Adobe Illustrator. After creating several variations, I took a quick survey and decided on an option.  I then used Illustrator to design a letterhead and business card.  I tried to incorporate the color scheme throughout the project and choose tasteful typography.  I wanted the fonts to reflect a conservative business.

After a round or two of critiques and changes to the logo artwork and the alignment of text, I felt good about the choices that were made to the project.

Message: A logo for a consulting company called Tech 79

Audience: Business clients

Top Thing Learned: I learned the importance of keeping things consistent in colors, repetition, and typography.

Color scheme and color names: Complimentary color scheme of Indigo and Gold

Title Font Name & Category: Gautami-San Serif

Copy Font Name & Category: Myraid Pro-Serif; Franklin Gothic Book

Project 5 – Logo




Description: Logo for a business or organization

Process (Programs, Tools, Skills): I used the program In-Design.  I created three initial designs and the people voted on which they prefer.  The feedback was the make the types with more variety. I tried to create a fun different title.  Other feedback indicated that the original cupcake could look more like a cupcake.  So I added more detail and made the frosting look softer on the cupcake.

Message: Cupcakes are fun.

Audience: Anyone that likes cupcakes

Top Thing Learned: I learned a lot about how to use In-Design and experimented with typography.

Color Scheme and Color Names: Split Complementary, Teal, Red, and Orange

Title / Body Font Names & Categories: Monotype Corsiva – serif; Goudy Old Style – serif; Curlz-decorative


Project 4: Montage



Description: A spiritual poster montage using 2 or more images and type.

Process (Programs, Tools, Skills, Steps taken while designing): I knew immediately how I wanted my project to look and what the scripture I wanted to use.  Trying to find pictures to capture the ideal was the first challenge. I found the perfect picture for the tree, but the rights weren’t available to use in this project. But I really liked this image by Bradley Van Camp.  I used Adobe Photoshop to create an 8.5 by 11 inch format.  I first played with the color for the backgrounds so they would be in the color scheme chosen.  I used the lasso to cut out the tree and the young women to ad to my background that I blended together.  I then blended the images by opacity and creating a layer mask to soften the edges of the dropped in images.  I added type using two contrasting fonts.

Message: Press forward in faith

Audience: LDS Youth theme

Top Thing Learned: This was another week of a high learning curve for Photoshop.  I am very sure I started over at least a dozen times in various stages of the project.  My typography was another challenge to try to realize that it wasn’t the emphasis of the project, but more of the pictures.

Filter / Colorization used and where it was applied: The grunge background I modified quite a bit to get more of the orange tones using color balance and other filters.

Color scheme and color names: The color scheme chosen was an analogous: Red, Brick, and Orange

Title Font Name & Category: Felix Titling Regular

Copy Font Name & Category: Sego Script Regular/Felix Titling Regular

Thumbnails of Images used:

Sources (Links to images on original websites / with title of site):



Project 3: Photo Design



Description: An original picture including a color scheme using Photoshop.

Process (Programs, Tools, Skills, FOCUS principles): I wanted to take advantage of the FOCUS process and I prepared some sketches.  I also took some time to look at current athletic and tennis tournament ads.  With it almost Valentine’s Day, I thought it would be fun to create this photo. I choose a Triadic color scheme with red (heart), yellow (tennis balls), and blue (tennis courts).  I used a Cannon Rebel T1i.  In Photoshop, I adjusted the image levels, saturation, and color balance.  I used sharpen tool and experimented with the other imaging tools, as well as the healing tool.

I used an 8.5 x 11 inch layout to create my design.  I added my edited photo and then created shapes including a circle and rectangles.  Emily, the tutor suggested making my circle to look more like a tennis ball. Using the brush tool with the pen tool, I tried to recreate the shape of the ball.  I also used the dropper tool to maintain the right color throughout the design.

Message: Mixed Doubles Tennis Tournament

Audience: Tennis couples that enjoy competing.

Top Thing Learned: This was a great project to learn more about preparing for a project and then seeing the final result through learning more about Photoshop.  I also spent a lot of time trying different fonts.

Color scheme and color names: Triadic Red #9E0B0F, Yellow #C5BF46, and Blue #5C5775

Title Font Name & Category: Rage Italic Regular – Decorative

Copy Font Name & Category: BankGothic Md BT Medium – Sans Serif

Thumbnail of original, unedited image insertedIMG_4379

Date and location you took the photo(s): Wednesday, February 3, 2016 – Whitworth University Indoor Tennis Courts

Project 3-Activity:Photography

CarmenHardy-Light-1-OutsideLight 1: Outside

CarmenHardy-Light-2-InsideLight 2: Inside

CarmenHardy-Focus-ForegroundFocus 1: Foreground

CarmenHardy-Focus-BackgroundFocus 2: Background

CarmenHardy-Composition-1-ThirdsComposition 1: Thirds

CarmenHardy-Composition-2-Lead RoomComposition 2: Lead Room

The Outside picture was taken at the old Waikiki Dairy in North Spokane.  It has been overcast the last few days and so I knew it wasn’t likely that I would get a blue sky.  I would like to try the technique again to meter the center to capture a blue sky.  I was trying to capture as much light as I could for the Inside picture on our overcast day.  The sun was peaking out as it was setting in the window.  I also had a lamp giving more light to the jars.

In the Foreground photo, I really liked the curved wall with the moss.  It made a perfect perspective picture.  I like the clarity of the pinecone in the front and the blurred image of the gate entrance in the background. The Background photo is a continuation from the Waikiki Dairy, with the blurred pinecones in the front of the shot.  For the composition of Thirds, I found leftover Christmas decorations at the front gate of our neighborhood.  I like the tower that is on the thirds line with decorations on the bottom third.  I think the large ornaments give the picture some unexpected interest.  I struggled a little trying to capture an particular image for Lead Room.  I couldn’t get it to look as natural as I would like and the right background.  Kensington was a trouper during her photo shoot.

Project 2 – Event Ad

P2CarmenHardyDescription: Event Ad project

Process (Programs, Tools, Skills, FOCUS principles):I scanned the photo on a Brother scanner, printer, copier.  I used Microsoft Word to create the document. I tried to keep the eye focused on the thirds rule and used a big split complementary color scheme of red, yellow, green, and blue.

Message: This event is a fundraiser for Sacred Heart Children’s Hospital at Manito Park in downtown Spokane.

Audience:  The event is geared to couples that are civically minded ages from mid 20’s to 60’s

Color scheme and color names: The color scheme is a big split complementary using the red, yellow, green, and blue.

Top Thing Learned: One of the big things I learned was that some times a typeface can compete with the picture or the focus of the document.  It was important to choose fonts that complemented the image rather than compete.

Title Font Name & Category: Baskerville Old Face

Copy Font Name & Category: Arial Unicode MS

Scanned images used, sources, original sizes, location of scanner used:This was a picture that I bought at Hobby Lobby.  2013 Published and distributed by ArtBeats, Inc., a member of the New York Graphic Society Publishing Group. Sunburst, Image 2013 Kevin Harris

The original scanned image was 5 1/2″ x 5 1/2″ at my home in Spokane, WA