Stationery/Letterhead
Small Business Card
Large Business Card
Description: Creating a logo and designing stationery and business card
Process (Programs, Tools, Skills): The first step I took was to sketch out ideas for the logo for the company tech 79. I created the logo for Tech 79 in Adobe Illustrator. After creating several variations, I took a quick survey and decided on an option. I then used Illustrator to design a letterhead and business card. I tried to incorporate the color scheme throughout the project and choose tasteful typography. I wanted the fonts to reflect a conservative business.
After a round or two of critiques and changes to the logo artwork and the alignment of text, I felt good about the choices that were made to the project.
Message: A logo for a consulting company called Tech 79
Audience: Business clients
Top Thing Learned: I learned the importance of keeping things consistent in colors, repetition, and typography.
Color scheme and color names: Complimentary color scheme of Indigo and Gold
Title Font Name & Category: Gautami-San Serif
Copy Font Name & Category: Myraid Pro-Serif; Franklin Gothic Book
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